The Brand-to-Revenue Continuity Audit

The Brand-to-Revenue Continuity Audit is a six-week, fixed-fee engagement for owner-run heritage, craft, and family brands that already have traffic and revenue but cannot tell which marketing produced it. It costs $12,000, runs in three phases, and hands over four documents your team keeps and runs without us. Every word of it is written by a human: no AI-generated content goes into a deliverable, ever.

Six weeks. We find every place your brand tells a different story, price what each one is costing you, research the people in your own market who would already love what you do and have never been given a reason to walk in, and hand your team the single playbook that closes the gap.

What it is

A brand continuity and marketing ROI audit

Who it is for

Owner-run heritage, craft, and family brands with existing revenue

How long

Six weeks, in three phases

What it costs

$12,000, fixed fee, one payment

What you get

Executive Playbook, Continuity Scorecard, Revenue Map, Fix Queue

Who writes it

Humans only — zero AI-generated content

Run in three concurrent audits at a time by design.

What you get

Four things, all of them yours to keep.

The Executive Playbook

One mandated story, written out channel by channel — website, listings, social, email, and what your staff say out loud. Your team runs it without us.

The Continuity Scorecard

A leadership-level score for narrative integrity, with the specific gaps ranked by what each one is costing you.

The Revenue Map

Every gap tied to a number — where visitors leave, what they were going to buy, and what recovering it is worth.

The Fix Queue

The work in priority order, with technical markup and original writing. Zero AI-generated content, ever.

What a finding looks like

Every finding is six things. Never fewer.

There is no cap on how many we hand you. It is every one we find, on every customer-facing surface you have — however many that turns out to be — each written the same way.

1. Where it is

The exact page, field, screen, or sign. Screenshotted, so nobody has to take our word for it.

2. What it says now

Quoted verbatim, however it reads today.

3. What it should say

Measured against the one story you told us was true.

4. Where the customer goes

The precise step a customer disengages — and which of the people who would have loved what you do never got far enough to find out.

5. What it costs

Priced from your numbers, with the arithmetic shown. If your data cannot support a figure, it is marked unpriced rather than estimated.

6. The fix

Written out and ready to run. Not a recommendation to go think about it.

Item five, worked all the way through: the finding is that your Saturday hours were wrong.

Not a judgement call. Five numbers, all of them already yours, and one line of arithmetic.

• Saturday direction requests, last 12 months: 1,840 — from your Google Business Profile
• Months the hours were wrong: 9 of 12 — from profile edit history
• Walk-in conversion rate: 34% — from your POS
• Average ticket: $47 — from your POS
• Contribution margin: 61% — from your books

The arithmetic: 1,840 × 0.75 × 0.34 × $47 = $22,050 recoverable. $22,050 × 0.61 = $13,452 straight to the bottom line.

That is one finding, on one field, on one listing. The fix took four minutes and cost nothing. Now imagine we have not started on your website yet.

Figures shown are an illustration of the method, not a client result. Your numbers replace every one of them.

How the six weeks run

You see the findings as they land.

Weeks 1–2 — The walk-through

We walk the exact path your customer walks — search, site, listings, booking, follow-up — and check it against your own analytics. Nothing is recommended before this is finished.

Weeks 3–4 — The audit

Every break in the story gets documented, scored, and priced against your historical numbers. You see the findings as they land, not at the end.

Weeks 5–6 — The build and hand-off

Findings become the Playbook and the Scorecard, then we walk your team through running it. The measure of good work here is that it keeps working after we leave.

Whether this is for you

It is a fixed fee, so the fit has to be honest.

This is built for you if

• You have real traffic and real revenue, and you cannot tell which marketing produced it
• Your story changes depending on whether someone finds you on Google, Facebook, or in person
• You are paying a third-party platform a cut of sales you could be taking directly
• You are adding markets, reps, or products faster than the message can keep up

Do not buy this if

• You want content produced on a monthly schedule — that is not this
• You want the report but not the changes it asks for
• You are pre-revenue and there is no historical baseline to measure against

What happens next

Payment opens onboarding. Scope is agreed there.

1. You pay the fixed fee

One payment, no retainer attached, nothing recurring.

2. Onboarding opens immediately

You land straight on the intake form and tell us what you already know about your own numbers.

3. We agree scope in writing

Before any work starts, we confirm what is being measured and what the audit will and will not cover.

Before you commit

The questions people ask first.

What does the Brand-to-Revenue Continuity Audit cost?

The Continuity Audit is a fixed fee of $12,000 for the full six-week engagement. It is a single payment with no retainer attached and nothing recurring. All four deliverables are included and yours to keep: the Executive Playbook, the Continuity Scorecard, the Revenue Map, and the Fix Queue. Continuity Governance afterwards is optional, priced per client, and never required to use what the audit produces.

How long does the Continuity Audit take?

Six weeks, run in three phases. Weeks 1–2 are the walk-through: we walk the exact path your customer walks — search, site, listings, booking, follow-up — and check it against your own analytics. Weeks 3–4 are the audit itself, where every break in the story is documented, scored, and priced against your historical numbers. Weeks 5–6 are the build and hand-off, where findings become the Playbook and the Scorecard and your team is walked through running them.

What access do you need from us to run the audit?

Read-only access to the systems that already hold your numbers: your website analytics, your Google Business Profile, your point-of-sale or booking system, your email platform, and any ad accounts you are running. We also ask for the contribution margin from your books, because that is what turns a recovered sale into a bottom-line figure. Nothing is estimated from outside data when your own data can answer it.

What do you hand over at the end of the audit?

Four documents. The Executive Playbook is one mandated story written out channel by channel. The Continuity Scorecard grades narrative integrity for leadership, with the gaps ranked by what each one costs. The Revenue Map ties every gap to a number. The Fix Queue is the work in priority order, with technical markup and original writing. Every word is written by a human — zero AI-generated content, ever.

Who is the Continuity Audit for, and who should not buy it?

It is built for owner-run heritage, craft, and family brands with real traffic and real revenue that cannot tell which marketing produced it — or whose story changes depending on whether a customer finds them on Google, on Facebook, or in person. Do not buy it if you want content produced on a monthly schedule, if you want the report but not the changes it asks for, or if you are pre-revenue and there is no historical baseline to measure against.

What is not included in the audit?

It is not monthly content production, not ad management, and not a media buy. It does not include ongoing execution after week six — the Fix Queue is written so your own team or your existing agency can run it, and Continuity Governance exists separately for clients who want it enforced. Nothing is priced that your data cannot support: a finding your numbers cannot substantiate is marked unpriced rather than estimated.

Can we get a refund on the audit?

If you have paid and work has not started, you can cancel in writing for a full refund. Once work has begun — scope confirmed in writing, research started, or a kickoff held — the fee has been earned, because every engagement is a custom order built against your own property and your own data. If a delivered item does not match the scope agreed in writing, tell us within 14 days of delivery and we will correct or complete it at no additional cost.

What happens after the six weeks are over?

You keep everything and your team runs the Playbook without us — that is the measure of whether the work was any good. Continuity Governance is an optional retainer that exists only to enforce what the audit builds. It carries no list price, is quoted per client from scope of work and revenue after the audit is finished, and is capped at five companies at a time.

Begin the Audit

$12,000 fixed fee, six weeks, everything above included and yours to keep. Continuity Governance is optional and only exists to enforce what this builds.

Questions before you commit, or want to pay by check? Email [email protected].